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  • Matthew Stover

How to Make Your Social Media Dreams a Reality with Specific Goals

"A goal is a dream with a deadline." - Napoleon Hill


Goals are important in a social media plan because they help you focus your efforts and determine what success looks like. Without them, it can be hard to know whether your social media efforts have the desired impact.


Having specific, measurable, achievable, relevant, and time-bound (SMART) goals can help you create a roadmap for your social media plan and track your progress over time.


Clear goals also help create more targeted and effective content and messaging, as you can use your goals to guide the types of content you create and the channels you use to reach your audience.


Here are some examples of goals that a nonprofit organization might have for its social media plan:

  1. Raise awareness about your cause: Use social media to educate people about your mission and the issues you're working on.

  2. Attract volunteers and donors: Use social media to showcase your organization's impact and share ways for people to get involved, whether through volunteering or donating.

  3. Share updates about your organization: Use social media to keep your followers up to date on what's happening at your organization, such as events, fundraisers, and other news.

  4. Build a community: Use social media to create a sense of community among your followers and engage with them through comments and messages.

  5. Promote events: Use social media to promote events and fundraisers and provide details on how people can get involved or attend.

  6. Increase website traffic: Use social media to drive traffic to your organization's website, where people can learn more about your mission and get involved.

  7. Enhance your organization's reputation: Use social media to share positive news and stories about your organization, and respond to questions and concerns from your followers in a timely manner to help enhance your reputation.

Not having a clear set of goals is like driving with your eyes closed. You might get lucky and end up where you wanted to go, but it's much more likely that you'll crash and burn. Don’t waste time and resources on efforts that don't serve and contribute to your organization’s overall mission.


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