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  • Matthew Stover

Phone-Made Videos: 8 Types of Videos Nonprofits Can Create to Boost their Social Media Game

Boost your social media marketing efforts with these authentic and engaging video ideas

So you're a nonprofit looking to create some videos on a budget? No problem! Your trusty smartphone is all you need to get started.


Using a phone makes your messages appear more authentic, personable, and relatable. Don't know what to say? Check out some of our favorites.

  1. Testimonials: Interview members of the community who have been helped by the organization and share their stories.

  2. Behind-the-scenes footage: Show donors and supporters what goes on behind the scenes at the organization, such as volunteer work or program implementation.

  3. Explainer videos: Use animation or simple graphics to explain complex issues or programs that the organization is working on. Check out Powtoon or design firms like DesignPickle.

  4. Live streaming events: Stream events, such as fundraisers or volunteer opportunities, to a wider audience.

  5. Public Service Announcements: Create short, attention-grabbing videos that raise awareness about a specific issue or campaign.

  6. Educational videos: Create tutorials, webinars, or other educational materials that help people learn more about the organization's mission and work.

  7. Promotional videos: Create short, engaging videos that promote upcoming events or campaigns and encourage people to get involved.

  8. Talking head videos: Get a leader or an expert from the organization to address the audience in a conversational tone to provide information, share a message, or tell a story.

Overall, a nonprofit organization can create various videos to educate, inform, inspire and engage with their audience, and a smartphone is an accessible tool to achieve that.

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