Which Social Media Platforms Are Most Popular Among Different Age Groups?
Updated: Jan 18
Whether you're a young professional looking for connections on LinkedIn, or a teenager keeping up with the latest trends on TikTok, there's a platform out there for you!
Different social media platforms tend to have different demographics, so it's important to consider which platforms align with your organization's target audience(s) when creating a social media plan. Here is a general overview of the demographics of some popular social media platforms:
People of all ages use Facebook, but it tends to be particularly popular with older users. As of 2021, around 68% of adults in the United States used Facebook.
Instagram: Instagram tends to be popular with younger users, particularly those under 30. As of 2021, around 71% of adults under 30 in the United States used Instagram.
Twitter: Twitter tends to have a slightly younger user base than Facebook. According to Pew Research Center, around 23% of adults in the United States use the platform.
LinkedIn: LinkedIn is a professional networking platform that tends to be used by people in business and professional fields. As of 2021, around 29% of adults in the United States used LinkedIn.
TikTok: TikTok is a new arrival that has surged in popularity among younger users, particularly those under 30. As of 2021, over 40% of adults under 30 in the United States used TikTok.
Keep in mind that these are general trends, and the demographics of each platform can vary depending on the specific content and community on the platform. It's always good to do your research to understand better the demographics of the platforms you're considering.